Category Archives: scrapbooking

Get to know each group you want to reach and speak to them. If you want to teach teens how to scrapbook, make your marketing materials teen-friendly. Use their language and terminology. Tell them what a fun time they’ll have making scrapbooks. Make it seem like they NEED to attend your sessions. The same philosophy … Continue reading

In fact, these marketing tips can be applied in practically any home based business. Whichever area you choose to specialize in, it’s a good idea to have samples of what you can do close at hand. This means making your own scrapbooking creations and making them available to potential clients as examples of what you … Continue reading

Scrapbook enthusiasts who get published in the major magazines and idea books sometimes develop a “fan club” of other scrapbookers. That fame can sometimes be translated into connections with manufacturers to teach nationally or design products, retailers as “celebrity” guests, and other industry opportunities. So go ahead, submit your pages! This is akin to being … Continue reading

Scrapbooking has been around for years. Scrapbooking as we now know it got its official start in 1980 by the Christensen family in Utah. These pioneers went on to launch the hugely successful company Keeping Memories Alive. It’s been almost 25 years, but the scrapbook industry continues to grow at an exponential rate. And these … Continue reading

Don’t count on your auctions to advertise themselves! Create an email list and ask every customer if they would like to be notified when you list new auctions. Repeat customers will become some of your best customers. Keep your email addresses grouped in your address book on your computer and send using the “BCC” so … Continue reading