Your blog should, reasonably literally, mesmerise people and draw them in – interest them in reading about your opinions and information, and most of all, be completely on point for what they were expecting. Your blog should contain as much unique information as you can possibly manage, whether you’ve rewritten it from PLR or written your content from scratch – it should ALWAYS be unique. You’ll avoid Google’s duplicate content filter, and better than that, you’ll get a reputation for not following the herd.
In the case of internet marketing, this does include ads about launches, but one of the largest mistakes most bloggers (and mailing list owners!) are making is that they reckon that they HAVE to share the mailing information they’ve been given, as an connect.
This is a mistake because like seeing the same image over and over again, people will start to block out connect based ads – so instead of sharing what you’ve been given, verbatim, how about writing your own ads?
Its unique content and will interest people far more than flashy music or templates, but having said that, you do need to consider making your blog at least a modest memorable. Choose a template that speaks to you on a professional level, but is uncluttered, unfussy, and most of all, fascinating and simple to use. Here’s no point in by a flash template or a FLASHY template if you’ve got modest to no clue how to make it work.
Making your customers aware your blog exists is a bit harder, but not impossible.
Most internet marketers have access to forums, mailing lists and more – so use them to tell people about your blog. If you’re lucky, a ‘huge dog’ marketer will see what you’re talking about, and link to you – hint, talk about them, though don’t say anything untrue! – and you’ll probably get some spill over. These ‘huge dogs’ might also consider running a solo ad for you, but you may have to pay for it, and unless you’re in just so same niche as them, or at least one that overlaps considerably, this may not be all that worthwhile for you.

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