A variety of blogging platforms exist to help individuals and businesses establish, and run, their own blogs. Some of these blogging platforms are on sites totally dedicated to blogging and others are part of social networking and content management programs. The most well known blogging platforms are:
B2evolution: http://www. b2evolution.net
Blogger: https://www.blogger.com
Blogharbor: http://www.blogharbor.com
Boast Machine: http://www.boastology.com
Blog Drive: http://www.blogdrive.com
DasBlog: http://www.dasblog.info
Drupal: http:///www.drupal.org
Expression Engine: http://expressionengine.com
Geeklog: http://www.geeklog.net
Joomla: http://www.joomla.org
Livejournal: http://www.livejournal.com
Mambo: http://www.mamboserver.com
Movable Type: http://www.movabletype.com
Pmachine: http://www.pmachine.com
Serendipity: http://s9y.org
Type Pad: http://www.typepad.com
WordPress: http://wordpress.org
The first blogging platform I ever tried was Blogger (http://www.blogger.com). I chose Blogger because it was easy to set up and many people I knew had active, highly trafficked, bloggers accounts. A few businesses I knew of had even set up Blogger accounts, registered domain names, and then redirected their domain traffic to their Blogger accounts.
The pros of using Blogger for me were that it was extremely easy to set up, affiliated with Google, and had an extremely user friendly dashboard.. There were literally hundreds of free Blogger templates available that didn’t require that much html knowledge to use. Also (though I didn’t appreciate it at the time) Blogger allows users to earn revenue through Google Adsense.
The cons for me were that other than Google Adsense Blogger doesn’t offer many revenue generating opportunities. Also it was a little bit too common. It seemed as though everyone with an interest in blogging had a Blogger account and chances were they were using the same, or similar, template as I was.
The bad points of the Blogger platform apply to almost all of the blogging platforms that allow users to sign up for free and then provide a free sub domain on their site. A lot of the available templates are so heavily used that is nearly impossible for you to distinguish your message, business, or product from other bloggers on the same platform. Also there are only so many revenue sharing options.
Many free blog hosts will not allow users to import JavaScript at all. This means that you will not be able to use Google Adsense or any of the other popular ad revenue programs. Others, mainly WordPress (http://www.wordpress.com) will not allow users to participate in paid review programs. Already two potential revenue sources have been cut out for you and your business.
There is also a matter of competition. Most free blog hosts and platforms encourage visitors to browse blogs that contain similar content as your own. The host will also include links to their own affiliates and sponsors on your blog. This means that you could easily loose most of the traffic that you have generated for your own business or site to a competitor.
With that said, if you are truly interested in earning a profit with your blog you are going to have to invest some money. Having your own domain name (this is assuming that you don’t already have one) will increase your credibility and make your blog eligible for more revenue earning opportunities that are not offered to those hosting their blogs on free sites. Also you will have more control over your blogs design, content, and availability. No more fear of losing traffic or business because the free blog host has gone down or is under going maintenance for several hours.