Don’t count on your auctions to advertise themselves! Create an email list and ask every customer if they would like to be notified when you list new auctions. Repeat customers will become some of your best customers. Keep your email addresses grouped in your address book on your computer and send using the “BCC” so that you are not revealing their email address to everyone else.
When you list new auctions, just send out a short email letting them know what you have listed and include a link to your listings page. You can also send out advertisements on scrapbooking related “groups” or email lists. You can do a search on Yahoogroups.com, the MSN groups or any other email list to find scrapbooking groups. Email the list owner to find out what their policies are regarding ads. A lot of lists allow ads to be placed once a week.
There are also “For Sale and Trade” message boards at scrapbooking sites that you can advertise at. I don’t recommend advertising on regular message boards, though, because most of them don’t allow it and it will really get everyone upset!