You can write a review and summary of a recent article published in a trade magazine. This is a great way to expound on ideas that are already out there and add to any suggestions that article presents. Plus, you could prod people towards subscribing to the magazine that the article is in – we’re pretty sure the magazine would be happy to have a new subscriber!
Try to do interviews with experts in the field. You can conduct this interview completely through e-mail. Look through your trade magazines or find other business owners. Send them 3-5 short questions through e-mail and then edit their answers. Be sure to give their business a short plug in your e-zine. This will make them more eager to participate – everyone loves free advertising!
Invite readers to send in their own questions or profiles along with any advice they may have and feature them as a loyal reader. They’ll love to see their name “in print” and it could get the ball rolling for others to do the same.
If you’re really in a crunch for content info for your e-zine, you can borrow an article for reprint. There are many available online that are free to use, but you must use the entire article and include the author’s information.
One note about using other people’s articles, you shouldn’t do this very often. If your e-zine’s main objective is to get you more clients and customers, you should not feature other writers’ articles more than once in a blue moon. Showcasing other professionals on a regular basis undermines the idea of establishing YOU as the expert in your readers’ minds.
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