If you are running any kind of home based business, you have to start a newsletter or ezine to build relationships with your potential and current customers. I am writing this specifically for scrapbooking business, but you can adapt the ideas here for your own home based business. Newsletters are an ideal way to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.
Not sure how to start? It’s easier than you might think. Start out by sharing general information about you and why you started your business. Give a short biography about your background, how long you’ve been scrapping and what your credentials are. This will lend to your professional image and people will take you seriously as a scrapbooking expert.
Tell success stories about customers you’ve helped in solving a problem. Then use that as a springboard into more general advice tips. IF you show potential customers that you are creative in solving problems, they’re more likely to take you seriously. Plus, by giving general advice, they’ll appreciate that you know what you’re talking about.
Think of questions your past clients have asked you about scrapbooking and publish these as an “Ask The Expert” section. You can use one or two of these questions in each issue and answer with a short article addressing the problem. If you compile a list of 8 questions and use 2 per month, you’ve already got some great content to start with. If you publish monthly, that’s 4 months of content right there!
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