Your blog should, quite literally, mesmerise people and draw them in – interest them in reading about your opinions and information, and most of all, be completely on point for what they were expecting. Your blog should contain as much unique information as you can possibly manage, whether you’ve rewritten it from PLR or written your content from scratch – it should ALWAYS be unique. You’ll avoid Google’s duplicate content filter, and better than that, you’ll get a reputation for not following the herd.
In the case of internet marketing, this does include ads about launches, but one of the biggest mistakes most bloggers (and mailing list owners!) are making is that they think that they HAVE to share the mailing information they’ve been given, as an affiliate.
This is a mistake because like seeing the same image over and over again, people will start to block out affiliate based ads – so instead of sharing what you’ve been given, verbatim, how about writing your own ads?
Its unique content and will interest people far more than flashy music or templates, but having said that, you do need to consider making your blog at least a little memorable. Choose a template that speaks to you on a professional level, but is uncluttered, unfussy, and most of all, interesting and easy to use. There’s no point in using a flash template or a FLASHY template if you’ve got little to no clue how to make it work.
Making your customers aware your blog exists is a bit harder, but not impossible.
Most internet marketers have access to forums, mailing lists and more – so use them to tell people about your blog. If you’re lucky, a ‘big dog’ marketer will see what you’re talking about, and link to you – hint, talk about them, though don’t say anything untrue! - and you’ll probably get some spill over. These ‘big dogs’ might also consider running a solo ad for you, but you may have to pay for it, and unless you’re in exactly same niche as them, or at least one that overlaps considerably, this may not be all that worthwhile for you.
If you would like to make a comment, please fill out the form below.
You must be logged in to post a comment.
