You can promote blogs via link exchanges designed specifically for blogs. There’s several of them including:
http://blogcatalog.com
http://poweredbywp.com
(in this case it only accepts blogs on the WordPress platform)
Blog catalogues are probably a very good way to get a very small, but very targeted amount of traffic – usually around a similar level to submitting to places like http://dmoz.org (a directory for everything online, edited by humans).
Blog link exchanges are less common, despite the fact that there’s technology in place, on most every blog, to allow people to share important links, but so far, there’s been very little in the way of ‘automatic blogrolling’ possibly because its so open to abuse.
There are sites though, that run link exchanges specifically for blogs. One of the less typical and highly popular versions of this traffic exchange for blogs is a site called ‘mybloglog’.
MyBlogLog as an internet marketing hotspot
Mybloglog isn’t JUST a traffic exchange – it provides ‘a return on attention’ – it is, in essence the bloggers blog tool. And for an internet marketer, its quite simply a community with leverage.
And as communities go, built around blogging, MyBlogLog is really quite cool. Owned by Yahoo, it does a great job of providing traffic, and growth to blogs.
Having said that, if your primary interest is traffic, you don’t need to worry. MyBlogLog gives traffic until you’re swamped. And its fairly targeted, as long as you categorise yourself properly.
MyBloglog’s community is also a rather interesting place to hang out – you can pick up tips, tricks and find other blogs that are in your niche – again, you need to know where these people are, if only to know what your competitors and colleagues are doing.
Blogging is, when it comes down to it, a community ‘thing’ – you need a community around your blog for it to be a success, and on the whole, MyBlogLog provides the community aspect that most people need – at least to begin with.