As the price of fuel at the pumps sours and we spend more and more time in rush hour commuter jams, the chance to run a profitable internet business from home presents a golden opportunity that shines like the dawning sun on the horizon.
Many stay at home moms find additional time during the day to use their computer for creative work and to earn hard cash. As well as mothers with young children, many retired and disabled people surf the net to find ‘work at home’ opportunities, (some good, some not so good) and the value of having one’s own business website, similar to others seen, soon becomes apparent.
Established small businesses operating from home or store, traditionally meeting the needs of their local market, are now aware they must extend their reach to the wider community and take their business online to compete, on equal footing, with larger multi-nationals encroaching on their territory.
UK entrepreneur Dave Baron provides the information and resources that these groups of individuals will need on their paths to building a profitable online business. His site addresses the issues of setting up an online business in four distinct stages:
The first stage deals with choosing the right business strategy for Internet marketing, keeping focussed and finding an appropriate market niche.
The second stage describes creating a site with regard to optimising each page for the visitor and for the search engines. There are a number of webpage editors, templates and graphics sources made available.
Thirdly, finding a good web hosting provider and domain name is discussed. An A-Z explanation of web hosting terminology is provided, as is a review of a number of high performance hosting companies.
Finally, submission to directories and search engines is discussed, as well as the importance of link popularity. Pay per click advertising and other forms of marketing are also featured.
Throughout Dave’s site there is a number of free e-books and software tools available for download. There is also a forum to discuss all aspects of starting and running an online business. An extensive article library can be accessed from the home page.
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