Profit from Hobby: Write Ads that Sells

This is the last segment on the series of post on “Profit from your Hobby.” Once you have your product , now is to sell it. First, you have to make sure that your Your product has to be original. It has to be different and better than the other products, especially when you have other mail order dealers advertising similar products. Try to write your ads from a different angle. The first and most important question your ad should answer is “What will I get if I send in my money?” Paint the picture of happiness, success and wealth in the mind of your prospects. Alleviate the fear of being ripped off by putting yourself in your customer’s position and giving her good reasons to send you her money.

Try not to focus on selling you product from the ad. consider this ad “Free info on how to make money with your garden! Send Self-addressed envelope to receive more information. When people respond to your ads, you can then send a sales letter, brochure, order form, and Self-addressed return reply envelope with the booklet. Some people have achieved 60 to 70 percent sales with this technique.

Another way to get orders is to offer a free book or something that will hold their interest as an incentive for them to send in for more information. Then you can hook‘em any way you like. A small, inexpensive classified ad offering a “most wanted” leader item, followed up with a dynamic sales letter… and your success is virtually guaranteed! As a means to an end, particularly if you’re wanting to enlist people to sell your product for you.

You can also start an ad sheet - run exchange ads with every ad sheet publisher in the country - there are literally thousands of them. But, instead of running ads to promote your ad sheet, run your “leader item” offer and follow up with your sales letter on your primary product. From this, you’ll get fantastic FREE exposure; inquiries from people you can actually sell to; and the virtual “no-cost” establishment of a nationwide sales force to promote your business.

You can’t do it all by yourself. You have to get other people to help you, and present your product offer to as many potential customers as possible. And so long as you’re working from a limited budget, there’s no way on this green earth you can afford the kind of advertising costs necessary for overnight success!