Now that you have your product ready, the next step is to decide on how best to package your information and make is salable. that will depend a lot upon your market and target audience. here are popular ways of packaging information:
Books
Series of publications (training course)
Manuals
Reports
Newsletters
Cassette
DVD
Tapes
CDs
Seminar Presentations
One thing I know for a fact is that people are spending billions of dollars on well-packaged information. Some books sell up to $100 or more, with manuals right behind them. People are writing and selling 10-12 page reports for $10 or more. Others are running seminars that cost up to $10,000 for a weekend. It may sound outrageous, but people are spending major dollars on information, As long as the packaging is perceived as being worth what you’re asking for it.
In order to select the best packaging for your information, you have to consider your market and try to cater to it no matter what you do.
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