Ultimately, you have to remember that though some blogs are founded for personal gain, if you’re working on it to make any sort of income at all; you need to consider that your blog is a marketing project. You’re either marketing the content, your company, or in some cases, yourself.
Once you’ve gotten your head round that, you’ll also understand why you can’t use slang, or make spelling or grammar mistakes, but more importantly, you’ll realise that blogging might be the one ‘voice’ or face you present to people, so you’ll need to offer a consistent, interesting brand.
There are specific, specialised types of post that work well with blogs from an internet marketer’s point of view – like information about your company. Go beyond FAQ’s and contact information – and share the nitty gritty about your operation. Make your blog readers feel like they are getting in on a secret of some description – or share something that wouldn’t ordinarily be online – such as your motivation for going into business.
You can also recommend other marketers that you like, without appearing too fawning, if you’re honest. Talking about experience is a sure fire way to improve on both your customer image, and your professional image.
As an extra bonus, you can ‘tie’ your blog feed to your auto responder, giving people the option of signing up to receive your posts by email – thus negating the need to come to your site until you post – we’ve covered that in the ‘advanced’ section of this e-book.
It has been suggested that there’s a definite link between people that sign up for your newsletter, and people that comment on blogs attached to newsletters – and these people are the ones that are interested, interactive readers. They have a vested interest in commenting on your blog.