Get to know each group you want to reach and speak to them. If you want to teach teens how to scrapbook, make your marketing materials teen-friendly. Use their language and terminology. Tell them what a fun time they’ll have making scrapbooks. Make it seem like they NEED to attend your sessions.
The same philosophy goes for your other target audiences. Speak to mothers, fathers, seniors, kids – the possibilities are endless. When you find the needs of a certain demographic, you need to make them WANT to buy your services.
Never assume you know your audience completely. Not all scrapbookers are alike - in fact, you might be surprised at the wide variety of people who enjoy our hobby! By letting your target markets know you took the time to get to know them, you’re already halfway there.
Probably one of the best ways to get your name out in the business is to attend trade shows. Almost all local Chambers of Commerce holds some type of business expo. Spend the money to rent a booth and have samples of your work readily available.
Be sure you have plenty of business cards to hand out. Have a drawing to give away your services. Use the drawing slips to make a direct marketing list for future promotions. Be sure and have a place on the entry slip where entrants can indicate whether or not they want to receive future information from you.
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