A Community for Working Moms

GetVendors.com, a web 2.0 start up has taken upon the challenge of relieving stress of household chores from busy lives of working moms. Back in April, when the portal was still in its nascent stage, the founding team surveyed* over 300 working mothers in various Silicon Valley companies to understand the persona and behavioral patterns of this user group (*Detailed questionnaires can be requested by sending an email to GetVendors.com PR department). Based on the survey results and focus groups, it was evident that although there is hardly any generalization when it comes to defining outlook, social background, or motivation of these moms, surprisingly enough – what they need the most to relieve stress from their everyday life is very much consistent.

The message is clear; working mothers need
1. Quick access to reliable local professionals who will fix the household problems without disturbing their budget too much.
2. Help with tracking household to-do lists and organizing information.
3. An effective way to share everyday ideas with their peers

Based on this user research, GetVendors.com team has developed an end-to-end solution which has three primary modules -

1. Pro-match – This module helps users connect with quality service professionals recommended by their community. This approach is similar to the online referral services such as ServiceMagic.com or LendingTree network.

2. Household Organizer – This module is a collection of web based utilities that helps moms forget the tension of remembering everything – from planning Christmas parties to working on remodeling/renovation projects.

3. Community Groups – GetVendors.com community groups e.g. the working mom group (http://workingmom.getvendors.com) are focused on sharing everyday ideas, common interests, concerns, and resources. These groups help users seek advice from trusted friends, plan/promote activities or events, recommend good services to each other, communicate one-on-one with other community users, and share information about websites, blogs, and new products of common interest.

With its targeted offering and user centered design approach, GetVendors.com is seeing an enthusiastic support from the working moms. Already, over 2500 users are registered with GetVendors.com services and this number is growing rapidly.